At this week’s Imagine event in New York, HP made a wide range of announcements spanning new hardware, software, and collaboration technologies. As expected, there were many refreshed PCs and workstations aimed squarely at the growing AI PC segment along with a myriad of AI-infused tools and technology. The overarching message, however, wasn’t simply tied to performance or laptop features, though there was a lot of that with over 30 new systems announced.

With the ZBook Ultra, HP may have hit a new sweet spot between traditional power users and the emerging generation of AI-driven developers and creators.

From Copilot+ PCs to gaming, AI-enhanced printing and IT management tools, HP made it clear that its embedding AI across its product lines to streamline workflows, boost security, and optimize hybrid work environments.